If you majored in Communication in college like me, you probably know that writing is a big part of the shtick. And what’s the hardest thing to write? PRESS RELEASES! Writing comes pretty naturally for me but something about creating an interesting, engaging press release just stumps me.
So, I was super thrilled when Rachael B. from Nail Polish Canada reached out to me with a press release about their HUMONGOUS contest to win a “lifetime supply” of CND Shellac! Not only is this the funniest press release I’ve ever seen, it’s also promoting a totally fabulous contest! If you haven’t used CND Shellac, you definitely need to check it out. Take a look at what Nail Polish Canada sent me:
WIN SHELLAC FOR LIFE ($1266 value) - NAILPOLISHCANADA.COM TO CHANGE YOUR LIFE
“To be fair, it’s actually only a 25 year supply, so we can only hope the winner dies early to keep me an honest woman” - Nikki Smith, VP of Glitter, Nail Polish Canada.
CND Shellac is a cross between nail polish and gel which is cured under a UV lamp and lasts up to 14 days without chipping.
Chipped nails are an important issue that affect lives in many ways. “We’ve invented substantial research and the reason women slap or bite in a catfight is fear of chipping their nails. Hopefully, together, we can build a world where a woman can throw a punch at the b!tch who kissed her boyfriend without worrying about chips” said Ms. Smith
The prize will go to whomever can show that their life will be most impacted by winning Shellac for life. Be it better, or worse.
Maybe it stops your polish addiction long enough that you can save money, go to school, become a doctor, go to Africa and start saving lives. Did we say that this contest saves lives? Now we did.
Or maybe you’re just looking for a little understanding, “My husband will finally understand that other people take polish as seriously as me...” - Sarah P.”
Or perhaps the result won’t be as positive, “I’ll probably spend all my time painting my nails, not go to work, get fired, now I’m homeless, damn you NPC.” - Beth C”
If you or a loved one is still stuck in a world of chips, smudges and wasting countless hours re-doing nails we urge you to take a stand.
Grand prize will go to the best description of how winning a lifetime supply of Shellac will change their life.
Winner selected August 7, 2012.
I know I entered the contest! Who wouldn’t want to win that? I haven’t had a chance to show off my nail skills yet, but I will ASAP! I’ve had a few Shellac manicures and I was so impressed with the staying power. They keep that shiny, “wet” look forever! My polish never started to chip but I just had so much nail growth after two weeks that it looked wrong and I removed the polish.
(I should mention that at Orange Lipstick, I will only EVER feature products, reviews, press releases, contests, etc. that interest and excite me. I will never bore y’all with countless promotions.)
Are you entering? Have you ever gotten a Shellac manicure? Love it? Hate it? Do tell!
Feel free to contact me at firstname.lastname@example.org or tweet me at OrangeLipstickK